| As I sit thinking about "spring cleaning"
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| | customers to your site? First, if you
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| my house, I realize that it is that time
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| | are a brand you should know your
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| again for e-marketers to start thinking
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| | "friendly url" that has been assigned to
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| about a "spring cleaning" their websites
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| | you by the Brand. This makes your website
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| for the coming high travel season.Believe
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| | address pointing to your brand page a
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| it or not the first quarter of 2006 is
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| | simple address as opposed to typing in a
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| almost over. Many hoteliers I spoke to
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| | lengthy cryptic URL. As a branded hotel,
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| had high ambitions for increasing their
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| | make sure you have taken advantage of all
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| online reservations this year and have
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| | of the new optimization improvements as
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| now found themselves at the same place
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| | mentioned in "Is the Brand helping you
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| they were at the start of the year. It's
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| | with your Internet Strategy, " you have
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| time to take a hard look at your website
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| | freshened up your content, you have
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| and online marketing campaigns and
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| | optimized your tags for Google and Yahoo,
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| evaluate if they have met your
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| | so now do you just sit around and wait
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| expectations so far this year?Now you
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| | for the summer travel season to hit? No
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| just can't blame lack of activity on your
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| | -now you must take action. If you have
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| site, or the low season, or Google and
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| | some interesting vacation programs
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| its algorithms...you have to take
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| | available or festival season in your area
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| responsibility for continually improving
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| | is starting, why not use content
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| and optimizing your website. Ask
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| | syndication to attract more customers to
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| yourself what have you done this first
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| | your clean freshly updated site.Building
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| quarter to improve not only traffic but
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| | on your search engine optimization
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| conversions on your website?Let's look at
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| | efforts, you might consider focusing some
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| content first. Everyone loves fresh
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| | efforts on less traditional forms of
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| content; search engines love it as well
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| | advertising to move your message to the
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| as consumers. When was the last time you
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| | masses...the new "word of mouth" - online
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| updated your website message? Are you
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| | press releases, articles, RSS Feeds and
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| providing a reason for customers to
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| | Blogs. If done correctly, you can move
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| return often to your site? Hoteliers
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| | your website content very quickly to the
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| with only a Brand site are the worst
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| | top of the natural search results for the
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| offenders. Too many brand owners feel
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| | keywords that you are looking to be found
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| once they have filled in their hotel
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| | for in your market. Remember, the search
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| information form, that they can cross
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| | for the perfect summer vacation is about
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| that item off the to-do list and wait for
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| | to begin, will your travel product be
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| the brand to do the rest.As the season
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| | found?Not unlike your own "spring
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| begins to change and travelers begin
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| | cleaning" take some time this season to
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| their summer vacation research, what
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| | clean up the junk, put it on the curb and
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| message can you provide that will make
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| | while you are waiting for trash pick up,
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| you stand out in this highly competitive
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| | go out and get yourself a 'Spring Website
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| season? Have you looked at your
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| | Makeover!"###Patricia Brusha is the
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| competitors sites lately? Like a
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| | co-founder of "A Couple of Chicks," an
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| clothing store, do they have the new
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| | Internet Marketing, e-Distribution &
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| "spring fashions" on the rack while you
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| | Revenue Measurement Company. The "Chicks"
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| are still showcasing your winter getaway?
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| | specialize in using Creative,
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| If you have your own website it is
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| | Distribution and Technology to bring
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| imperative you keep your content
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| | clarity to marketing on-line.
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| fresh.What else can you do to drive new
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