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Video conferencing boon for small businesses

Keeping costs under control is a challengebusiness.
that most companies face, but for small
businesses operating on tight budgets it isFor firms operating on incredibly tight
essential if they are to survive. So, any newbudgets like PippedOnline the ability to
technology, such as free calls via theconduct high quality video conferences via PC
internet that can help reduce costs isis literally a Godsend. Not only can Wilson
welcome news to the large army of smallget the vital human interaction necessary to
businessmen and businesswomen throughout thedevelop meaningful business relationships,
UK.but he can also do it without leaving the
comfort of his own office. In addition, it
For those who regularly deal withalso addresses the productivity issue as key
international clients and suppliers it can beemployees are not out of the office
quite damaging to cash flow to frequentlytravelling  to  meetings.
travel abroad in order to attend meetings.
Previously, however, the only realisticHe said: "We win in three ways with video
alternatives to face-to-face meetings wereconferencing. Not only can we spend more time
phone conferences which tended to bein the office being productive, we keep costs
difficult to arrange, usually expensive, anddown by not travelling and it also makes
often led to confusion and misunderstandingsPippedOnline more eco-friendly by cutting
between  the  parties  involved.down  our  travelling  carbon  emissions."
However, the combination of internet andBut, Wilson concedes it is the economic
broadband has made life a lot easier forbenefits that appeal to him most. In line
small and medium-sized businesses, especiallywith the figures produced by OFCOM detailing
those that have clients or customers inthe impact on SME costs, he has seen his
foreign countries. Although larger companiesbroadband bills drop by 20% since 2004, and
can usually afford to regularly send staffhis telephone costs reduced by 8% over the
abroad, for many small businesses such ansame  period.
expense cannot be justified. So, those that
have customers abroad must find alternativeNow, he is also seeing the benefit of
methods of conducting their business, andreducing international travel costs, as he
using internet phone and video calls can beregularly makes free video conference calls
the  perfect  solution.to his clients in Canada and Germany, via the
internet. Using video conferencing is
David Wilson, Managing Director of Pippedparticularly pertinent for Wilson as he is
Online Ltd, a specialist marketing agencyable to include several staff and suppliers
based in the South West of England, hasat any one time, although he has never got
suppliers and customers throughout the UK,anywhere near the maximum 24 people that he
Scotland, Germany, and Canada. Constantcould  include.
travels to their premises took him and his
small number of staff out of the office forHe is in no doubt though that all small
days at a time, leading to a loss ofbusinesses should take up the internet phone
productivity and an increase in companyand video calls options, although rather
expenditure. But recently, he has been ablemischievously he hopes his competitors don't,
to cut down international travel and reducemaking their cost base significantly higher
his telephony bills after selecting to usethan his own!
internet phone and video calling for his



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