| Like most organizations, schools in the | | | | tastes bad then the message will fail. The |
| United States are subject to constant budget | | | | best quality water on the market today is |
| stress. Important athletic and scholastic | | | | purified using a distillation/ filtration/ |
| programs are subject to budget cuts as | | | | oxygenation process that removes all |
| demographics change and taxpayers become | | | | impurities, including all bacteria, and |
| increasingly budget aware. As a result, | | | | creates a light, refreshing taste. For more |
| schools include fund raising resources in | | | | information on purified water visit of Label |
| their planning for programs.Education should | | | | Design and ProductionThe label is the message |
| rank high on the list of tax payer funding. | | | | part of the product and poor-quality labels |
| With exception of defense, it is hard to | | | | send a poor-quality message. Production of a |
| imagine a governmental effort that is more | | | | poor-quality label is a waste of money and |
| important to our country than good education. | | | | adversely affects the message and theme.It is |
| Education and schools focus on our future | | | | very important to know that the vast majority |
| leaders and it is in the schools where | | | | (almost all) of the private label |
| lessons in character are coupled with the | | | | opportunities in this country come from water |
| development of skills required for success in | | | | resellers (not bottlers) with desktop-model |
| a modern society.Fund Raising and Healthy | | | | "thermal" (or "thermal wax") printing devices |
| ProductsSchools, both public and private, | | | | with a quality level that cannot compare well |
| have turned to fund raising to help fund | | | | to even consumer-grade inkjet printing |
| sporting and educational events. Where large | | | | devices widely available for less than $200 |
| number of people have gathered, schools, | | | | at your local electronics store. These label |
| through sports teams, booster clubs and | | | | printers are very cheap in both quality and |
| scholastic societies have raised funds by | | | | cost, typically ranging from $10-20k |
| selling products for a profit at events or by | | | | depending on configuration, and are widely |
| using team members to sell products to | | | | used throughout the private label water |
| friends and family..Historically a number of | | | | industry because of their low cost.In sharp |
| products were sold that generated revenue and | | | | contrast, a quality label, i.e., one that |
| these were mainly food products like | | | | looks like a top-shelf brand that you might |
| carbonated soft drinks, cookies, pizza and | | | | find in your local gourmet grocery store, |
| candy. As a group these products were not | | | | needs to be produced with |
| considered healthy by many. Recently, for | | | | professional-quality equipment using |
| example, an agreement was finalized to | | | | professional-grade printing equipment. There |
| discontinue the sale of carbonated soft | | | | are three types of printing equipment that |
| drinks in schools and this is a landmark | | | | can produce a high-quality label.1. Rotary |
| effort to help reduce obesity and create a | | | | offset lithography;2. Flexography; and3. |
| healthy lifestyle for students.Many schools | | | | High-quality digital presses.For most smaller |
| are now exploring fund raising with healthier | | | | runs (under about 10,000 units), digital |
| products. As a result private label water is | | | | equipment offered by Heidelberg or HP is the |
| becoming increasingly popular as a healthy | | | | most cost effective solution, but instead of |
| alternative method to raise funds.Private | | | | $10-20k, the minimum equipment costs for |
| Label Drinking WaterPrivate label drinking | | | | these professional solutions range from $750k |
| water is an effective and healthy way to | | | | to $1.25M per station.These facts are very |
| raise funds for a number of reasons:- If the | | | | important to understand when choosing a |
| water is purified, it represents a wholesome | | | | private label bottler - because those who |
| addition to a healthy lifestyle.- Creation of | | | | sell low-quality labels would have you |
| a private label is an effective form of | | | | believe that nothing better is available |
| advertising that adds value to the water and | | | | because of the short runs required by private |
| the event. This additional value is reflected | | | | label customers. Nothing could be further |
| in a higher price, greater revenue and more | | | | from the truth.In order to succeed, your |
| profit.- Private label water is consumable | | | | label must be professionally designed and |
| advertising that is often carried from the | | | | produced with high-quality materials using a |
| event and serves as a reminder to | | | | printing process that renders a high-quality |
| participants and others.- The label design | | | | result. Waterproof lamination is also |
| offers flexibility that allows schedules and | | | | required for long lasting labels. This is |
| scores to be listed and updated.- Private | | | | easily achieved for an affordable unit cost |
| label water is ideal for outdoor events and | | | | using the right equipment for the job.Quality |
| is very cost effective. The cost decreases as | | | | of Customer ServiceThe design and production |
| volume increases.- Private label water can | | | | of private labeled drinking water is complex |
| easily establish a brand identity for the | | | | and requires intense interaction between the |
| school or team.- The design of one label can | | | | customer and supplier. Communication and a |
| be used for many school events.Two Avenues of | | | | culture of customer service excellence is a |
| Fund RaisingPrivate label water is a | | | | prerequisite to the creation of an effective |
| versatile tool for fund raising. It can be | | | | theme message and a successful event. Without |
| sold directly at school events and players | | | | a significant commitment to customer service |
| and participants can resell private label | | | | on the part of the supplier, the impact of |
| water to friends and family to raise revenue. | | | | the theme message will fail.A supplier with a |
| Either avenue is an effective fund raising | | | | fully interactive e-commerce site is an ideal |
| device.Both avenues are available to schools | | | | way to create a high quality label, modify |
| most of the calendar year and provide | | | | the label to reflect event changes and to |
| consistent fund raising opportunities.Student | | | | order more water as demand changes.A supplier |
| ParticipationStudents are both the | | | | that is experienced in fund raising and is |
| beneficiaries and the key assets of | | | | willing to commit management resources to |
| fundraising. They can control the quality of | | | | support a school fund raising program is a |
| their own athletic and scholastic programs by | | | | definite asset to individual schools.Choose a |
| actively participating in the event and | | | | quality supplier to help develop and |
| friends and family fund raising activities. | | | | communicate your message and to create |
| Gaining a student "buy in" for programs will | | | | success for the school fundraising event.Jon |
| guarantee success.What to Look for in a | | | | Stout is the Chairman of the Board for |
| Private Label Water SupplierThere are a | | | | Element H2O, a bottler in Chantilly, Virginia |
| number of private label water suppliers but | | | | offering only Ultra Pure bottled water |
| they vary widely in the quality of their | | | | products and private label opportunities for |
| product offerings. There are three areas to | | | | small and large businesses in all 50 states |
| investigate when choosing a supplier:Quality | | | | and Canada.Elements H2O's clients include |
| of WaterEvents with a large number of | | | | businesses in the health and fitness and |
| participants require proper hydration with | | | | hospitality industries, fitness centers, |
| water of the highest quality. High quality | | | | gyms, large and small hotels, day spas, |
| water in terms of health and taste is also | | | | catering companies, and many others.Visit |
| critical for the acceptance of the theme and | | | | Element H2O's web site at can reach Jon |
| event message. If the water is low quality or | | | | Stout at 1-866-4-PURITY, or by email at jon. |