Private Label Water and School Fund Raising: A Pure Water Source of Revenue

Like most organizations, schools in the United Statesbest quality water on the market today is purified
are subject to constant budget stress. Importantusing a distillation/ filtration/ oxygenation process that
athletic and scholastic programs are subject toremoves all impurities, including all bacteria, and
budget cuts as demographics change and taxpayerscreates a light, refreshing taste. For more information
become increasingly budget aware. As a result,on purified water visit of Label Design and
schools include fund raising resources in their planningProductionThe label is the message part of the
for programs.Education should rank high on the list ofproduct and poor-quality labels send a poor-quality
tax payer funding. With exception of defense, it ismessage. Production of a poor-quality label is a waste
hard to imagine a governmental effort that is moreof money and adversely affects the message and
important to our country than good education.theme.It is very important to know that the vast
Education and schools focus on our future leadersmajority (almost all) of the private label opportunities
and it is in the schools where lessons in character arein this country come from water resellers (not
coupled with the development of skills required forbottlers) with desktop-model "thermal" (or "thermal
success in a modern society.Fund Raising and Healthywax") printing devices with a quality level that cannot
ProductsSchools, both public and private, have turnedcompare well to even consumer-grade inkjet printing
to fund raising to help fund sporting and educationaldevices widely available for less than $200 at your
events. Where large number of people havelocal electronics store. These label printers are very
gathered, schools, through sports teams, boostercheap in both quality and cost, typically ranging from
clubs and scholastic societies have raised funds by$10-20k depending on configuration, and are widely
selling products for a profit at events or by usingused throughout the private label water industry
team members to sell products to friends andbecause of their low cost.In sharp contrast, a quality
family..Historically a number of products were soldlabel, i.e., one that looks like a top-shelf brand that
that generated revenue and these were mainly foodyou might find in your local gourmet grocery store,
products like carbonated soft drinks, cookies, pizzaneeds to be produced with professional-quality
and candy. As a group these products were notequipment using professional-grade printing equipment.
considered healthy by many. Recently, for example,There are three types of printing equipment that can
an agreement was finalized to discontinue the sale ofproduce a high-quality label.1. Rotary offset
carbonated soft drinks in schools and this is alithography;2. Flexography; and3. High-quality digital
landmark effort to help reduce obesity and create apresses.For most smaller runs (under about 10,000
healthy lifestyle for students.Many schools are nowunits), digital equipment offered by Heidelberg or HP
exploring fund raising with healthier products. As ais the most cost effective solution, but instead of
result private label water is becoming increasingly$10-20k, the minimum equipment costs for these
popular as a healthy alternative method to raiseprofessional solutions range from $750k to $1.25M
funds.Private Label Drinking WaterPrivate label drinkingper station.These facts are very important to
water is an effective and healthy way to raise fundsunderstand when choosing a private label bottler -
for a number of reasons:- If the water is purified, itbecause those who sell low-quality labels would have
represents a wholesome addition to a healthyyou believe that nothing better is available because
lifestyle.- Creation of a private label is an effectiveof the short runs required by private label customers.
form of advertising that adds value to the water andNothing could be further from the truth.In order to
the event. This additional value is reflected in a highersucceed, your label must be professionally designed
price, greater revenue and more profit.- Private labeland produced with high-quality materials using a
water is consumable advertising that is often carriedprinting process that renders a high-quality result.
from the event and serves as a reminder toWaterproof lamination is also required for long lasting
participants and others.- The label design offerslabels. This is easily achieved for an affordable unit
flexibility that allows schedules and scores to be listedcost using the right equipment for the job.Quality of
and updated.- Private label water is ideal for outdoorCustomer ServiceThe design and production of
events and is very cost effective. The costprivate labeled drinking water is complex and requires
decreases as volume increases.- Private label waterintense interaction between the customer and
can easily establish a brand identity for the school orsupplier. Communication and a culture of customer
team.- The design of one label can be used for manyservice excellence is a prerequisite to the creation of
school events.Two Avenues of Fund RaisingPrivatean effective theme message and a successful event.
label water is a versatile tool for fund raising. It canWithout a significant commitment to customer
be sold directly at school events and players andservice on the part of the supplier, the impact of the
participants can resell private label water to friendstheme message will fail.A supplier with a fully
and family to raise revenue. Either avenue is aninteractive e-commerce site is an ideal way to create
effective fund raising device.Both avenues area high quality label, modify the label to reflect event
available to schools most of the calendar year andchanges and to order more water as demand
provide consistent fund raising opportunities.Studentchanges.A supplier that is experienced in fund raising
ParticipationStudents are both the beneficiaries andand is willing to commit management resources to
the key assets of fundraising. They can control thesupport a school fund raising program is a definite
quality of their own athletic and scholastic programsasset to individual schools.Choose a quality supplier to
by actively participating in the event and friends andhelp develop and communicate your message and to
family fund raising activities. Gaining a student "buy in"create success for the school fundraising event.Jon
for programs will guarantee success.What to LookStout is the Chairman of the Board for Element H2O,
for in a Private Label Water SupplierThere are aa bottler in Chantilly, Virginia offering only Ultra Pure
number of private label water suppliers but they varybottled water products and private label opportunities
widely in the quality of their product offerings. Therefor small and large businesses in all 50 states and
are three areas to investigate when choosing aCanada.Elements H2O's clients include businesses in
supplier:Quality of WaterEvents with a large numberthe health and fitness and hospitality industries,
of participants require proper hydration with water offitness centers, gyms, large and small hotels, day
the highest quality. High quality water in terms ofspas, catering companies, and many others.Visit
health and taste is also critical for the acceptance ofElement H2O's web site at can reach Jon Stout at
the theme and event message. If the water is low1-866-4-PURITY, or by email at jon.
quality or tastes bad then the message will fail. The