| Like most organizations, schools in the United States | | | | best quality water on the market today is purified |
| are subject to constant budget stress. Important | | | | using a distillation/ filtration/ oxygenation process that |
| athletic and scholastic programs are subject to | | | | removes all impurities, including all bacteria, and |
| budget cuts as demographics change and taxpayers | | | | creates a light, refreshing taste. For more information |
| become increasingly budget aware. As a result, | | | | on purified water visit of Label Design and |
| schools include fund raising resources in their planning | | | | ProductionThe label is the message part of the |
| for programs.Education should rank high on the list of | | | | product and poor-quality labels send a poor-quality |
| tax payer funding. With exception of defense, it is | | | | message. Production of a poor-quality label is a waste |
| hard to imagine a governmental effort that is more | | | | of money and adversely affects the message and |
| important to our country than good education. | | | | theme.It is very important to know that the vast |
| Education and schools focus on our future leaders | | | | majority (almost all) of the private label opportunities |
| and it is in the schools where lessons in character are | | | | in this country come from water resellers (not |
| coupled with the development of skills required for | | | | bottlers) with desktop-model "thermal" (or "thermal |
| success in a modern society.Fund Raising and Healthy | | | | wax") printing devices with a quality level that cannot |
| ProductsSchools, both public and private, have turned | | | | compare well to even consumer-grade inkjet printing |
| to fund raising to help fund sporting and educational | | | | devices widely available for less than $200 at your |
| events. Where large number of people have | | | | local electronics store. These label printers are very |
| gathered, schools, through sports teams, booster | | | | cheap in both quality and cost, typically ranging from |
| clubs and scholastic societies have raised funds by | | | | $10-20k depending on configuration, and are widely |
| selling products for a profit at events or by using | | | | used throughout the private label water industry |
| team members to sell products to friends and | | | | because of their low cost.In sharp contrast, a quality |
| family..Historically a number of products were sold | | | | label, i.e., one that looks like a top-shelf brand that |
| that generated revenue and these were mainly food | | | | you might find in your local gourmet grocery store, |
| products like carbonated soft drinks, cookies, pizza | | | | needs to be produced with professional-quality |
| and candy. As a group these products were not | | | | equipment using professional-grade printing equipment. |
| considered healthy by many. Recently, for example, | | | | There are three types of printing equipment that can |
| an agreement was finalized to discontinue the sale of | | | | produce a high-quality label.1. Rotary offset |
| carbonated soft drinks in schools and this is a | | | | lithography;2. Flexography; and3. High-quality digital |
| landmark effort to help reduce obesity and create a | | | | presses.For most smaller runs (under about 10,000 |
| healthy lifestyle for students.Many schools are now | | | | units), digital equipment offered by Heidelberg or HP |
| exploring fund raising with healthier products. As a | | | | is the most cost effective solution, but instead of |
| result private label water is becoming increasingly | | | | $10-20k, the minimum equipment costs for these |
| popular as a healthy alternative method to raise | | | | professional solutions range from $750k to $1.25M |
| funds.Private Label Drinking WaterPrivate label drinking | | | | per station.These facts are very important to |
| water is an effective and healthy way to raise funds | | | | understand when choosing a private label bottler - |
| for a number of reasons:- If the water is purified, it | | | | because those who sell low-quality labels would have |
| represents a wholesome addition to a healthy | | | | you believe that nothing better is available because |
| lifestyle.- Creation of a private label is an effective | | | | of the short runs required by private label customers. |
| form of advertising that adds value to the water and | | | | Nothing could be further from the truth.In order to |
| the event. This additional value is reflected in a higher | | | | succeed, your label must be professionally designed |
| price, greater revenue and more profit.- Private label | | | | and produced with high-quality materials using a |
| water is consumable advertising that is often carried | | | | printing process that renders a high-quality result. |
| from the event and serves as a reminder to | | | | Waterproof lamination is also required for long lasting |
| participants and others.- The label design offers | | | | labels. This is easily achieved for an affordable unit |
| flexibility that allows schedules and scores to be listed | | | | cost using the right equipment for the job.Quality of |
| and updated.- Private label water is ideal for outdoor | | | | Customer ServiceThe design and production of |
| events and is very cost effective. The cost | | | | private labeled drinking water is complex and requires |
| decreases as volume increases.- Private label water | | | | intense interaction between the customer and |
| can easily establish a brand identity for the school or | | | | supplier. Communication and a culture of customer |
| team.- The design of one label can be used for many | | | | service excellence is a prerequisite to the creation of |
| school events.Two Avenues of Fund RaisingPrivate | | | | an effective theme message and a successful event. |
| label water is a versatile tool for fund raising. It can | | | | Without a significant commitment to customer |
| be sold directly at school events and players and | | | | service on the part of the supplier, the impact of the |
| participants can resell private label water to friends | | | | theme message will fail.A supplier with a fully |
| and family to raise revenue. Either avenue is an | | | | interactive e-commerce site is an ideal way to create |
| effective fund raising device.Both avenues are | | | | a high quality label, modify the label to reflect event |
| available to schools most of the calendar year and | | | | changes and to order more water as demand |
| provide consistent fund raising opportunities.Student | | | | changes.A supplier that is experienced in fund raising |
| ParticipationStudents are both the beneficiaries and | | | | and is willing to commit management resources to |
| the key assets of fundraising. They can control the | | | | support a school fund raising program is a definite |
| quality of their own athletic and scholastic programs | | | | asset to individual schools.Choose a quality supplier to |
| by actively participating in the event and friends and | | | | help develop and communicate your message and to |
| family fund raising activities. Gaining a student "buy in" | | | | create success for the school fundraising event.Jon |
| for programs will guarantee success.What to Look | | | | Stout is the Chairman of the Board for Element H2O, |
| for in a Private Label Water SupplierThere are a | | | | a bottler in Chantilly, Virginia offering only Ultra Pure |
| number of private label water suppliers but they vary | | | | bottled water products and private label opportunities |
| widely in the quality of their product offerings. There | | | | for small and large businesses in all 50 states and |
| are three areas to investigate when choosing a | | | | Canada.Elements H2O's clients include businesses in |
| supplier:Quality of WaterEvents with a large number | | | | the health and fitness and hospitality industries, |
| of participants require proper hydration with water of | | | | fitness centers, gyms, large and small hotels, day |
| the highest quality. High quality water in terms of | | | | spas, catering companies, and many others.Visit |
| health and taste is also critical for the acceptance of | | | | Element H2O's web site at can reach Jon Stout at |
| the theme and event message. If the water is low | | | | 1-866-4-PURITY, or by email at jon. |
| quality or tastes bad then the message will fail. The | | | | |