Medical Tourism - India4health

The Government is taking serious initiatives in thisthe year 2004, Approx 1,50,000 medical tourists have
regards and plans to start overseas marketing ofvisited India.
India as a medical tourismdestination. The MedicalWhat makes it so attractive? Primary is the cost
tourism is a term coined which covers patientsfactor. The medical costs in India are a fraction of
travelling across the globe for tourism purposesthe costs in the US/Europe. For instance, a heart
clubbing their requirements for treatment of acutesurgery costs $6,000 in India as against $30,000 in
illness, elective surgeries such as cardiology, hipthe US. Similarly, a bone marrow transplant costs
replacement, knee replacement,etc. government of$26,000 in India as compared to $2,50,000 in the US.
India is of the opinion that by marketingForeign patients throng Indian hospitals to pass up
India as a global medical tourism destination, it couldthe long waiting lists and queues in their native
capitalise on the low-cost, high-quality medical carecountries. The NHS patients in UK have to wait for
available in the country. India, touted as one of themonths for Hip/Knee replacements surgery. Indian
favourite destinations for information technologyhospitals provide immediate attention to patients
majors, is currently emerging as the chosenrather than asking them to wait for several months
destination for medical or health tourism. Thelike in most western countries.
Government of India, State tourism boards, travelIndia’s top notch private hospitals like Apollo,
agents, tour operators, hotel companies and privateFortis, Max HealthCare have gained international
sector hospitals are exploring the medical tourismrecognition for their state-of-the-art facilities and
industry for tremendous opportunities. They arediagnostic centres besides unsurpassed technical skills.
seeking to capitalise on the opportunities byTheir technology and procedures are state of the art
combining the country’s popular leisure tourismand on par with hospitals in developed nations.
with medical tourism.Foreign patients can get attractive package deals
Industry projections? Statistics estimate that theincluding flights, transfers, hotels, treatment and
medical tourism industry in India is currently worthpost-operative vacation for their medical visits to
$333 million (Rs 1,500 crore) while a study byIndia. India has some world class SPAs and Ayurvedic
CII-McKinsey estimates that the country could wellfacilities which help recuperation and healing.
earn Rs 5,000-10,000 crore by the year 2012. TheSome Top India Hospitals Include Apollo, Fortis, Max
Indian medical tourism industry, growing at anHealthcare, Escorts, AIIMs, Wockhardt, etc. A few
annualised rate of 30 percent, caters to patientsgood Medical tourism providers are TaMedical.com,
chiefly from the US, Europe and Africa. Although in itsIndia4health.com, and
nascent stage, the industry is outpacing similarWith time more and more visitors will flock to this
industries of other countries such as Greece, Southpart of the globe for their treatment and relaxtion
Africa, Jordan, Malaysia, Philippines and Singapore. Inneeds.