| EasyJet and Southwest opened up no frill airlines. | | | | return to a gate to pick up a rider who came late: |
| Southwest Airlines tried to break the persona of a | | | | Regulations are essential, but the bottom line is to do |
| flying event as serious event to a casual event. | | | | the right thing. You might find a particular airline that |
| Why not drop the "other responsibilities as directed" | | | | is offering a single low price for traveling to and from |
| pound and take a line found in most Southwest | | | | all of its destinations: Southwest Airlines has |
| Airlines job descriptions: "and whatever you want to | | | | previously offered fares as low as $69 anywhere in |
| do to raise the overall operation". | | | | the southwest and they do fly to Las Vegas from a |
| Herb Kelleher, CEO of Southwest Airlines was quoted | | | | wide variety of departure cities. |
| in Fortune February 1994 on a pilot's decision to | | | | |