| Email marketing is a huge facet of most
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| | through your hosting control panel.
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| online marketing campaigns. It's one of
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| | However if needed, there are many options
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| the few "low-cost" marketing methods that
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| | out there for paid email software, most
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| can drive a tremendous ROI if done
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| | notably being AWeber, one of the most
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| properly (Marketing Sherpa claimed in
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| | popular email list managers around. For
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| 2006 that email marketing will average a
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| | $20/month you can get a really good email
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| return of 17 times your cost for email
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| | marketing solution from AWeber, which has
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| marketing). The great thing about doing
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| | a lot of advanced features that the free
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| email marketing is that's its pretty
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| | programs don't offer. Once you have a
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| straight forward to get started, and
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| | software solution chosen and setup, you
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| there are a lot of software solutions
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| | need to create a template for your
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| available on the market already for any
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| | emails. You can use a simple HTML editor
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| price range (even free ones). Before You
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| | like Frontpage to make professionally
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| Start Email Marketing There is one very
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| | looking email templates (or better yet,
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| important thing you must do before you
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| | Office 2007 has the feature built right
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| start an email marketing campaign -
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| | into Word). So now you've got your email
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| familiarize yourself with Can-Spam.
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| | software setup and a nice template to use
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| Can-Spam is a law passed by the US
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| | for your emails. The next step is to
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| government that places specific
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| | start promoting your newsletter.
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| requirements on anybody that is doing
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| | Newsletter Promoting is Easy Getting
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| email marketing. In a nutshell, it
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| | people to sign up to your newsletter is
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| requires that you clearly identify your
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| | usually pretty easy - and you can do it
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| email with your legal business name and
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| | for free if you know what you are doing.
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| physical business address. For most
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| | One proven method is to post on forums
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| commercial mailers, this is done through
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| | related to your website with a signature
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| a small paragraph at the bottom of their
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| | link back to your website, specifically
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| emails; however there are a few companies
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| | the page on your website that has the
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| that will include this information in
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| | newsletter signup form. As long as you
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| other places side as to the side or right
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| | are posting useful content to the forum
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| at the top of the email. As long as the
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| | and not just spamming them, there's a
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| address is visible then it's legal. The
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| | good chance your links will stay and
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| next requirement is that your "from"
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| | people will eventually click on them and
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| field must be a real email address that
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| | come to your website. Another good method
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| you own. So you can't just send out an
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| | is to post comments on related blogs, as
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| email from some random account, you have
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| | most blog comments allow you to list your
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| to own the email address. The third
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| | website. If you post constructive
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| requirement is that you email subject
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| | comments on popular blogs, then chances
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| lines must be accurate. You cannot
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| | are that it will drive some free targeted
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| legally send an email out that has a
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| | traffic to your website. And a final tip
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| misleading subject line. Lastly, and most
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| | for getting free publicity for your
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| importantly, there has to be a way for
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| | newsletter is to submit your website to
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| people to opt-out of your mailing list,
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| | free directories. These websites will
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| and it has to be clearly visible in every
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| | list your website in a relevant category,
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| email you send. This can be something
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| | which may drive some traffic. A good
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| simple like a message saying "Reply to
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| | source is the Yahoo Directory, which has
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| this email if you no longer wish to
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| | thousands of people searching it every
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| receive it", or it could be something
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| | day. It is possible to get listed for
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| more complex like a text link that takes
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| | free in the Yahoo Directory, but it's a
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| the reader to an unsubscribe confirmation
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| | lot faster and easier if you just pay the
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| link on your website. Either method is
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| | listing fee of $300 per year. Yes that is
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| acceptable as long as the reader can
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| | a bit steep, but it can be well worth it.
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| clearly see the method in your email (so
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| | Besides, getting into a directory like
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| no hiding it from plain sight). Starting
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| | Yahoo will also help your website rank
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| Email Marketing on a Low Budget Email
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| | higher in the search engines, which in
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| marketing doesn't have to cost you
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| | turn will drive even more targeted
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| thousands of dollars to get started, in
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| | traffic to your website!
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| fact there are several programs out there
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| | Christian Little is an internet marketing
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| that are free and fairly easy to use.
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| | expert based out of Vancouver, Canada. He
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| Most web hosting companies will even
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| | runs a blog that offers tips for email
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| provide you with a free email list
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| | marketing and ways to make money online.
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| manager of some sort automatically
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