An Introduction To Email Marketing

Email marketing is a huge facet of most onlinemany options out there for paid email software,
marketing campaigns. It's one of the few "low-cost"most notably being AWeber, one of the most
marketing methods that can drive a tremendous ROIpopular email list managers around. For $20/month
if done properly (Marketing Sherpa claimed in 2006you can get a really good email marketing solution
that email marketing will average a return of 17 timesfrom AWeber, which has a lot of advanced features
your cost for email marketing). The great thing aboutthat the free programs don't offer. Once you have a
doing email marketing is that's its pretty straightsoftware solution chosen and setup, you need to
forward to get started, and there are a lot ofcreate a template for your emails. You can use a
software solutions available on the market alreadysimple HTML editor like Frontpage to make
for any price range (even free ones). Before Youprofessionally looking email templates (or better yet,
Start Email Marketing There is one very importantOffice 2007 has the feature built right into Word). So
thing you must do before you start an emailnow you've got your email software setup and a
marketing campaign - familiarize yourself withnice template to use for your emails. The next step
Can-Spam. Can-Spam is a law passed by the USis to start promoting your newsletter. Newsletter
government that places specific requirements onPromoting is Easy Getting people to sign up to your
anybody that is doing email marketing. In a nutshell, itnewsletter is usually pretty easy - and you can do it
requires that you clearly identify your email with yourfor free if you know what you are doing. One
legal business name and physical business address. Forproven method is to post on forums related to your
most commercial mailers, this is done through a smallwebsite with a signature link back to your website,
paragraph at the bottom of their emails; howeverspecifically the page on your website that has the
there are a few companies that will include thisnewsletter signup form. As long as you are posting
information in other places side as to the side or rightuseful content to the forum and not just spamming
at the top of the email. As long as the address isthem, there's a good chance your links will stay and
visible then it's legal. The next requirement is thatpeople will eventually click on them and come to your
your "from" field must be a real email address thatwebsite. Another good method is to post comments
you own. So you can't just send out an email fromon related blogs, as most blog comments allow you
some random account, you have to own the emailto list your website. If you post constructive
address. The third requirement is that you emailcomments on popular blogs, then chances are that it
subject lines must be accurate. You cannot legallywill drive some free targeted traffic to your website.
send an email out that has a misleading subject line.And a final tip for getting free publicity for your
Lastly, and most importantly, there has to be a waynewsletter is to submit your website to free
for people to opt-out of your mailing list, and it hasdirectories. These websites will list your website in a
to be clearly visible in every email you send. This canrelevant category, which may drive some traffic. A
be something simple like a message saying "Reply togood source is the Yahoo Directory, which has
this email if you no longer wish to receive it", or itthousands of people searching it every day. It is
could be something more complex like a text link thatpossible to get listed for free in the Yahoo Directory,
takes the reader to an unsubscribe confirmation linkbut it's a lot faster and easier if you just pay the
on your website. Either method is acceptable as longlisting fee of $300 per year. Yes that is a bit steep,
as the reader can clearly see the method in yourbut it can be well worth it. Besides, getting into a
email (so no hiding it from plain sight). Starting Emaildirectory like Yahoo will also help your website rank
Marketing on a Low Budget Email marketing doesn'thigher in the search engines, which in turn will drive
have to cost you thousands of dollars to get started,even more targeted traffic to your website!
in fact there are several programs out there that areChristian Little is an internet marketing expert based
free and fairly easy to use. Most web hostingout of Vancouver, Canada. He runs a blog that offers
companies will even provide you with a free email listtips for email marketing and ways to make money
manager of some sort automatically through youronline.
hosting control panel. However if needed, there are