Take a trip to Okanagan Valley


Fashion Of The 1940s And Industry

The fashion industry is a cut-throatFor instance, women had their eyebrows either
industry. Often aspiring designers can't justtweezed or painted on very thin and very
climb their way to the top, they have to clawdefined.
their way there, and most never make it.
However don't be discouraged, a handful ofThey also wore their lipstick in what was
them do make it. I think that it would be thecalled a "cupid's bow" which was
more career savvy decision for you to move towhere the upper lip was accentuated rather
the United States, preferably New York City.than  the  fuller,  bottom  lip.
However, the choice is yours. Montreal and
Toronto are both modern, great cities thatThe hair was worn in a loose "finger
I'm sure would have plenty of opportunities.wave." If you really want to see a true
However, if you really want this, my advicelady of the 1940's, I suggest you rent the
would be to move to NYC. I don't really knowmovie "Chinatown," Faye Dunaway's
if successful European and American designerscharacter Evelyn really captures a woman of
travel to Canada to help students, but I'mthe  1940's.
sure if you enroll in a fine design school in
Canada you would have some designer guests,Back to clothing, silk stockings were a
as  most  schools  do.wardrobe staple for any 1940's woman.
However, the United States was rationing
The International Academy of Design andsilk, being in the midst of World War II. So
Technology (located in both Toronto andthe only silk stockings woman could get their
Montreal), the Ontario College of Art andhands on had a very noticeable line down the
Design, the Seneca College of Applied Artsback of them. In order to hide this, women
& Technology, and the Superior Fashionwould take a permanent marker and draw down
School of Montreal are all great schools thatthe back of their legs in order to hide the
you might want to look into, if you haven'tlarge  run  in  their  stockings.
already. I have no idea as to what your odds
are when it comes to working with designersThe basic silhouette for women from the 40's
like Dior and Dolce and Gabbing, nobody canwas broad shoulders, a small corseted waist
really  determine  that.and full hips. Fabrics were very light as
many new synthetics were being introduced.
It's all really a matter of how badly youAlso, while Hollywood glamour was very 'in',
want it, and how hard you are willing tothe US was at war at the time, rationing was
work. I don't really think the five bestin effect and many women were not able to
fashion jobs in Canada differ from the fiveafford things like pantyhose and stockings.
best fashion jobs in any other country. Also,One thing women did at the time was draw a
I don't think anyone can determine what theline of the back of the leg to make it look
five best fashion jobs are in any majorlike they were wearing stockings, even if
country/city, as it is all just a matter ofthey weren't. (silk stockings had seams).
taste. Merchandising, marketing, photography,Shoes had a heel and a slight platform. Round
journalism....the list is endless. Fashion intoes, peep toes and ankle straps were common.
Canada is nowhere near as in demand fashionIf you're looking for famous 40's women to
is in Europe and the USA. If you want themodel your look after I'd look for images of
REAL fashion industry, head to New York,Veronica Lake, Rita Hayworth or Ingrid
Paris,  or  Milan.Bergman.  All  had  the  classic '40's' look.
The 1940's was a very glamorous era in theOne of the most effective ways of
history of fashion. The stars of the day thatcommunicating 40's fashion is through hair
you would probably be interested inand make-up. Hair was worn long, smooth with
researching would be: Katharine Hepburn, Garyintricate finger waves. Make-up was striking
Cooper, Joan Crawford, Spencer Tracy, Vivienand simple. A dramatically arched brow,
Leigh, Judy Garland, Cary Grant, Laurenliquid black liner (ONLY on the upper lid)
Bacall, and Humphrey Bogart. Each of theseand bright classic red lipstick. But very
stars had a style all their own. Katematte, no gloss ever. You mentioned the New
Hepburn, especially helped usher in a newLook, but that style didn't debut until the
style, in that she always wore slacks, shelate 40's and didn't become more popular
was hardly ever seen in gowns or skirts, thisuntil the 50's. With the new look shoulder
was extremely rare for that day, she wassilhouettes became more 'soft', the waist was
definitely ahead of her time. Women of theworn more tightly corseted and hips became
1940's emulated what they saw on the screen.even fuller.



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