| Every company searches to lure customers to their | | | | impression. Firstly try to offer your potential client a |
| product. Unless you have a monopoly or unique | | | | discount or special offer for them to try you. They |
| product your marketing goal is to fulfill your | | | | must have some incentive to differentiate you from |
| customers needs with your products. Today finding | | | | your compettion. Your good name and reputation |
| that monopoly or unique program is virtually | | | | while great once they become existing loyal |
| impossible, and even if you do find it chances are | | | | customers means nothing to a sceptical prospect. |
| someone will copy it very quickly. | | | | Avoid going the cheap route. Use a quality printer, |
| Wouldn't it be great if your marketing budget was | | | | create an exciting campaign, consider promotional |
| unlimited and you could try everything ( web, print | | | | products, or a professional web presence. You must |
| material, television, newspapers, radio..), and you | | | | stand out to make an impression. |
| would be sure to get results. Unless your Microsoft, | | | | Once you get a bite from your campaign, you must |
| Google or Ebay chances are you can't afford to do | | | | service, service, service. As easily as it might have |
| that. The first thing you must do is define who your | | | | been to get some one interested , it usually is just as |
| market is. Do you sell locally, nationally or | | | | easily to lose their interest. A dissatisfied customer |
| internationally. Even if you could sell nationally or | | | | usually does more harm to your company's |
| internationally is it worth it? In order to sell nationally | | | | reputation and image than all the good will you get |
| you must have adequate resources both financially | | | | from your happy customers. |
| and in support staff. The market is greater than | | | | I have over 20 years of marketing experience having |
| settling just for locally but your competition is usually | | | | owned 2 printing and promotional product companies, |
| greater as well. More and more we are looking at | | | | worked for a large Bank and taught marketing at a |
| targetted marketting. Define your market, produce | | | | Canadian University. I have succesfully co-ordinated |
| less selling material but direct it to those who you | | | | and implemented many marketing projects, for |
| really have a chance to sell your product too. | | | | Fortune 500 companies and mid size comapnies like |
| Develop a list of potential clients ( Dunn and Brad | | | | Canon, Motorola, Solectron, Mcgill University, SR |
| Street lists, Yellow Page Lists, Industry Lists, Industry | | | | Telecom, Future Electronics,L'Oreal,Hema Quebec, |
| Show lists,...). Once you have a list start compiling a | | | | Bosch, Sub Zero, Thermador, Wolfe, Viking, Tommy |
| database of potential clients who'd you'd like to | | | | Hilfiger, Liz Claiborne, Mexx, Aldo, Browns, as well as |
| market to. Consider Variable Data Marketing pieces or | | | | a host of others. |
| direct Email campaigns. Always try to address your | | | | If you need any help on your next campaign or |
| customers needs rather than focusing on your | | | | would like any suggestions you may drop me an |
| product. | | | | email, or visit my site. |
| You only have one chance to make a good | | | | |