| Every company searches to lure customers to | | | | impression. Firstly try to offer your |
| their product. Unless you have a monopoly or | | | | potential client a discount or special offer |
| unique product your marketing goal is to | | | | for them to try you. They must have some |
| fulfill your customers needs with your | | | | incentive to differentiate you from your |
| products. Today finding that monopoly or | | | | compettion. Your good name and reputation |
| unique program is virtually impossible, and | | | | while great once they become existing loyal |
| even if you do find it chances are someone | | | | customers means nothing to a sceptical |
| will copy it very quickly. | | | | prospect. Avoid going the cheap route. Use a |
| | | | quality printer, create an exciting campaign, |
| Wouldn't it be great if your marketing budget | | | | consider promotional products, or a |
| was unlimited and you could try everything ( | | | | professional web presence. You must stand out |
| web, print material, television, newspapers, | | | | to make an impression. |
| radio..), and you would be sure to get | | | | |
| results. Unless your Microsoft, Google or | | | | Once you get a bite from your campaign, you |
| Ebay chances are you can't afford to do that. | | | | must service, service, service. As easily as |
| The first thing you must do is define who | | | | it might have been to get some one interested |
| your market is. Do you sell locally, | | | | , it usually is just as easily to lose their |
| nationally or internationally. Even if you | | | | interest. A dissatisfied customer usually |
| could sell nationally or internationally is | | | | does more harm to your company's reputation |
| it worth it? In order to sell nationally you | | | | and image than all the good will you get from |
| must have adequate resources both financially | | | | your happy customers. |
| and in support staff. The market is greater | | | | |
| than settling just for locally but your | | | | I have over 20 years of marketing experience |
| competition is usually greater as well. More | | | | having owned 2 printing and promotional |
| and more we are looking at targetted | | | | product companies, worked for a large Bank |
| marketting. Define your market, produce less | | | | and taught marketing at a Canadian |
| selling material but direct it to those who | | | | University. I have succesfully co-ordinated |
| you really have a chance to sell your product | | | | and implemented many marketing projects, for |
| too. Develop a list of potential clients ( | | | | Fortune 500 companies and mid size comapnies |
| Dunn and Brad Street lists, Yellow Page | | | | like Canon, Motorola, Solectron, Mcgill |
| Lists, Industry Lists, Industry Show | | | | University, SR Telecom, Future |
| lists,...). Once you have a list start | | | | Electronics,L'Oreal,Hema Quebec, Bosch, Sub |
| compiling a database of potential clients | | | | Zero, Thermador, Wolfe, Viking, Tommy |
| who'd you'd like to market to. Consider | | | | Hilfiger, Liz Claiborne, Mexx, Aldo, Browns, |
| Variable Data Marketing pieces or direct | | | | as well as a host of others. |
| Email campaigns. Always try to address your | | | | |
| customers needs rather than focusing on your | | | | If you need any help on your next campaign or |
| product. | | | | would like any suggestions you may drop me an |
| | | | email, or visit my site. |
| You only have one chance to make a good | | | | |