| Search engine optimization explained and what you | | | | good quality pages that have the keywords your |
| need to consider to optimize your website. | | | | market is using when they search online. Your web |
| Understand what search engines look for and how | | | | pages should have the keywords and phrases your |
| they rank your site. Learn what you can do to | | | | clients are searching for in the page content. If your |
| improve search engine ranking. | | | | site is about "Internet Marketing" then you should |
| For search engine optimization from Vancouver BC to | | | | have the keywords in the website copy. The more |
| Washington DC, what matter most to your search | | | | relevant your copy to the keywords targeted, the |
| engine optimization needs is getting your site ranked | | | | better the relevancy of the site vis-Ã -vis the |
| in the major search engines. | | | | search terms. |
| Search engine optimization or SEO is not about | | | | · The next essential on page tactics to help your |
| tricking the search engines. It's about understanding | | | | search engine optimization tactics are often |
| what elements search engines look for on a page. | | | | overlooked and underutilized - meta tags. Meta tags |
| The elements are what search engines use to | | | | are elements of HTML coding on a website that are |
| "understand' what your page and site is about. They | | | | used by search engines to index a website. Most |
| then use these elements along with other factors to | | | | meta tags are included within the 'header' code of a |
| determine how your site will rank for a particular | | | | website and the most important tags are the title, |
| term or keyword. In this way search engines | | | | description and keyword tags. Rules used by |
| determine the relevance of the page to a search | | | | different search engines govern how such tags are |
| term. If you know what on page and off page | | | | used, how many characters they should contain, and |
| elements the search engines look for and making | | | | how they should be formatted. However if you |
| adjustments to better present your page, you can | | | | know how the big three - Google, Yahoo and MSN - |
| help improve your website's ranking for the targeted | | | | review the tags, then you'll be targeting 90% of |
| search terms. | | | | potential web search surfers. |
| With over 8 billion web pages currently available, how | | | | · The last on page search engine optimization |
| do you find what you are looking for online? Search | | | | strategy is the internal linking structure. Your |
| engines. Over 80% of a website's traffic coming | | | | navigational hierarchy plays a key role in passing link |
| from search engines. The obvious benefit to your | | | | gain deep into your site. By optimize your linking |
| site if you can improve rankings is better positioning | | | | structure you'll be creating a rich web of interlinking |
| in the search engine results. However, over 8000 | | | | within your site. Whenever possible include links to |
| new pages coming online everyday, and competition | | | | related products, related articles, related searches, |
| is growing daily. Chances are your website won't be | | | | etc. Creating a site map can greatly assist search |
| found unless you make use of search engine | | | | engine crawlers finding pages on your site. At the |
| optimization to get high rankings in the major search | | | | same time, you should use anchor text when |
| engines. | | | | internally linking within your site. Instead of "click here" |
| The sooner a site comes up in the search results, or | | | | you should use the keywords or phrases like |
| the higher it "ranks", the more searchers will visit that | | | | "Internet Marketing" as your link text. |
| site. Unfortunately too many web businesses focus | | | | With these strategies, you'll be tapping into the core |
| on creating a website based on looks, only to be | | | | search engine optimization techniques and on the |
| disappointed with poor search engine ranking and | | | | path to higher search engine rankings. SEO is not |
| lackluster sales results. Fortunately, search engine | | | | about fooling search engines. SEO is about making it |
| optimization can also be performed after a site is | | | | easier for search engines to understand what your |
| built, often only requiring making minor changes to | | | | site is about and better able to determine the |
| your site. If you are ready then to take control of | | | | relevancy of your site. With just a few SEO |
| your website's search engine destiny here's a few | | | | adjustments to your website and content, you could |
| critical components you need to know: | | | | soon find your site at the top of search engine |
| · The first key to search engine optimization is | | | | results for your keyword phrases. |
| the page content. The search engines are looking for | | | | |