Tourism Beyond the Winter Olympics

The increase in tourism has been rapidly increasing input people off going there. Another potential problem
Whistler for many years. Noted for being one of theis that most resort development is predicated on the
best skiing and snowboarding areas in the world,sale of recreational real estate, whether its condo
having the largest skiing area in North America as wellunits, time share units, cabins or real estate lots. For
has having summer activities to match the winter,a lot of people their considerable investment in
including world class golfing, mountain biking and hiking,recreational real estate means they are going to
thanks to the abundance of mountains warmed byspend their vacation time using the property. They
the sea air in the summer making it an outdoorare less likely to be traveling around the province and
enthusiasts dream.sampling the various resorts being developed.
Up until a couple of years ago, the increase in tourismWith increasing costs in Whistler and BC, Canadians
had been fast but steady and controlled. Since themay be put off the idea of visiting Whistler, instead
decision for Whistler to host the winter Olympics inchoosing holidays abroad or to other destinations
2010 things have changed.away from the spotlight that Whistler has fallen
The recent unprecedented level of resortunder.
development comes with some urgency, as mostThese are not potentially catastrophic problems for
developers want to take advantage of the attentionthe area but illustrate a need for long term planning
the 2010 Winter Olympics will bring to the area.and thought into the development of Whistler, and
Despite skyrocketing construction costs, developershow to maintain momentum once the Olympics is
are feeling confident. The Government of Whistlerover.
has challenged the tourism industry to double in sizePoor planning has often led to post-Olympic areas
by 2015 and interest in recreational real estate is sobeing turned into ghost towns, with unused facilities,
high that many projects are sold out beforeempty housing etc. however, with limited space in
construction even begins.Whistler, careful thought has led to large areas of the
With a strong economy and the boost in globalOlympic village being turned into housing after the
awareness that the Olympics will bring, the future ofevent, the majority of which for employees of the
tourism in B.C over the next few years looks healthy.event. This will limit the possibility of unscrupulous
The questions arise when long term growth comesdevelopers ruining the area trying to cash in and
into question. Firstly the capacity - will enough peoplepotentially destroying the beauty of Whistler.
come to Whistler to fill the beds?Despite the doubts and the potential for problems
Much of North America considers Whistler a difficultbeyond the Olympics, the area looks set to continue
place to get too, and with impending tourism increasewith impressive growth in tourism, with 88 major
means possible problems with traffic, demand in airtourism related development projects already
travel and traffic problems around B.C., which mayunderway, worth a combined 17 billion CAD.