Take a trip to Okanagan Valley


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Tourism Beyond the Winter Olympics

The increase in tourism has been rapidlypotential problem is that most resort
increasing in Whistler for many years. Noteddevelopment is predicated on the sale of
for being one of the best skiing andrecreational real estate, whether its condo
snowboarding areas in the world, having theunits, time share units, cabins or real
largest skiing area in North America as wellestate lots. For a lot of people their
has having summer activities to match theconsiderable investment in recreational real
winter, including world class golfing,estate means they are going to spend their
mountain biking and hiking, thanks to thevacation time using the property. They are
abundance of mountains warmed by the sea airless likely to be traveling around the
in the summer making it an outdoorprovince and sampling the various resorts
enthusiasts  dream.being  developed.
Up until a couple of years ago, the increaseWith increasing costs in Whistler and BC,
in tourism had been fast but steady andCanadians may be put off the idea of visiting
controlled. Since the decision for WhistlerWhistler, instead choosing holidays abroad or
to host the winter Olympics in 2010 thingsto other destinations away from the spotlight
have  changed.that  Whistler  has  fallen  under.
The recent unprecedented level of resortThese are not potentially catastrophic
development comes with some urgency, as mostproblems for the area but illustrate a need
developers want to take advantage of thefor long term planning and thought into the
attention the 2010 Winter Olympics will bringdevelopment of Whistler, and how to maintain
to the area. Despite skyrocketingmomentum  once  the  Olympics  is  over.
construction costs, developers are feeling
confident. The Government of Whistler hasPoor planning has often led to post-Olympic
challenged the tourism industry to double inareas being turned into ghost towns, with
size by 2015 and interest in recreationalunused facilities, empty housing etc.
real estate is so high that many projects arehowever, with limited space in Whistler,
sold  out  before  construction  even begins.careful thought has led to large areas of the
Olympic village being turned into housing
With a strong economy and the boost in globalafter the event, the majority of which for
awareness that the Olympics will bring, theemployees of the event. This will limit the
future of tourism in B.C over the next fewpossibility of unscrupulous developers
years looks healthy. The questions ariseruining the area trying to cash in and
when long term growth comes into question.potentially destroying the beauty of
Firstly the capacity - will enough peopleWhistler.
come  to  Whistler  to  fill  the  beds?
Despite the doubts and the potential for
Much of North America considers Whistler aproblems beyond the Olympics, the area looks
difficult place to get too, and withset to continue with impressive growth in
impending tourism increase means possibletourism, with 88 major tourism related
problems with traffic, demand in air traveldevelopment projects already underway, worth
and traffic problems around B.C., which maya combined 17 billion CAD.
put people off going there. Another



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